Saturday, February 18, 2012

Six Row Cask Vote 2012

Are you tired of beer companies telling you which beers you like to drink? Do you hate hearing about how the coldness of a beer has a direct correlation to how delicious it is?

Who are these ad executives to tell you what qualities you like about a beer? Are our palates not unique? Are we not able to choose for ourselves if we desire a hoppier flavor, rather than one that is maltier? Perhaps we prefer dark and roasty instead of light and crisp. We believe there is no Divine Right when it comes to choosing beer for the people.

In this spirit, Six Row is putting the power of choice back into beer lovers’ hands. Help us elect the best choice for the April Cask Beer of the Month by voting in Six Row’s Cask Vote 2012 election.

We have nominated four strong candidates from which to choose that represent a wide range of qualities that people look for in a great cask beer:

Peppercorn Double IPA
This experienced candidate returns with an insider’s knowledge of what makes a successful cask beer

Raspberry Honey Weizen
This local candidate supports Missouri business through its use of Missouri honey and knows what St. Louis expects from a beer

Ginger K├Âlsch
It has a light touch, but don’t dismiss the spicy side of this candidate that can bring the heat when it counts

Chocolate Stout
It’s smooth, it’s dark, it’s sweet, but it is a serious candidate that knows what beer lovers want

Voting will begin on our next Cask Night of March 1st. We will open the voting on our web ballot at 4:00pm Central time. We'll also re-post the link on our homepage, on our Facebook page, and via Twitter at that time. Voting will end on Super Tuesday, March 6th at 8:00pm Central time.

In the meantime, those candidates need your help to get elected. If you have a cask beer you REALLY want to see us tap in April, get out and rock the vote! That means doing some heavy duty campaigning!

Spread the word via Twitter & Facebook and convince your friends that your choice is the right choice.

If you submit a slogan, a campaign poster, flyer, or banner, or even a YouTube video, we’ll choose the best one to win a $50 gift certificate good in our St. Louis Brewpub location. You can even create physical posters or banners to display in the brewpub while the campaign goes on.

You can submit material a number of ways:

  • Message our Facebook page.
  • Tweet us links or photos to @sixrowbrewco with the hashtag #CaskVote2012
  • E-mail submissions to timmcginnis (at) sixrowbrewco (dot) com (submitting via e-mail gives us permission to post material on our website or any of our social media outlets)
  • Bring a physical poster, banner or flyer to our Old Plant No. 1 Pub (AKA Election HQ) and we'll display it throughout the duration of the campaign

As we receive submissions we'll post them in our Cask Vote 2012 HQ album on our Facebook page as well as give regular unofficial polling numbers after the voting begins.

Submissions for campaign material that is eligible to win the prize will close at 11:59pm on Monday, March 5th. We'll announce the winner of the $50 prize as well as declare a winner of the election shortly after polling closes on March 6th.

So get those creative and persuasive juices flowing!

Every vote counts and we need you to choose which beer is most worthy of a place in Six Row Cask Night history. See you on the campaign trail!

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